A Career in Technical Training: Is It For You?

Richard CummingsFeatured, Technical TrainingLeave a Comment

Not everyone is cut out to be a great technical trainer.  In fact, the industry is littered with sub-par technical trainers who do little more than recite text from a book.  The industry needs great trainers, but is it a career that is right for you? There are two characteristics that make someone a great technical trainer:  Most trainers have … Read More

SEO: Creative Keyword Strategies

Richard CummingsSEO/Site Promotion2 Comments

If you have done your proper SEO keyword research, you will have selected keywords to use with some frequency in your articles. But did you choose the right keywords? And, importantly, how will you use these selected keywords as anchor text? In this article, we will look at creative keyword choices and how you can use these keywords as anchor … Read More

SEO: The Seven Deadly Sins

Richard CummingsFeatured, SEO/Site Promotion3 Comments

SEO seems relatively easy at first, but danger lurks around every corner. One false step–one SEO mistake–and all of your SEO work vanishes into a de-indexing or the dreaded Google sandbox. Early Christians defined the Seven Deadly Sins that one should not commit lest they burn in the fiery pits of hell. In this article, we’ll explore the Seven Deadly Sins of Search Engine Optimization.