A Wealth of SEO Experience
Richard has over a decade of Search Engine Optimization experience.
From smaller local companies where he was optimizing Google local search results to large international, multi-lingual organizations with employees all over the world, Richard has a wealth and variety of experience to benefit all organizations.
He started a company called The SEO system to deliver do-it-yourself solutions to SEO professionals and continues to consult for small and large organizations the world over.
When you need to create and execute a detailed SEO optimization plan for your company, you want Richard on your team.
Whatever Is Worth Doing Is Worth Measuring
Website analytics not only show us where we've been but allow us to prepare for where we want to go.
Whether it is tracking user behavior in Google Analytics or adding website properties in the Google Search Console, the value of analyzing and optimizing websites is always a cornerstone of success.
Richard has worked with all the analytic tools but generally prefers those from the source -- Google!
Additionally, Richard has created a free domain analysis tool for companies to quickly identify areas of improvement and deliver a comprehensive action plan to solve problems.
High Quality Website Content
The cornerstone of any well-trafficked website is amazing content that serves your visitors.
What is the secret of placing well in the search engines? Simply put, it's valuable content that people will link to. That is how you rank in the search engines -- inbound links from important, relevant websites.
How do you create linkable content?
You need to get creative with unique, original ideas presented in a variety of ways -- research, infographics, video -- that distinguish your content.
With a degree in creative literature combined with numerous technical certifications, Richard can drive quality content that generates traffic for your company.
WordPress: The World’s Most Popular CMS
Richard has been working with the most popular CMS in the world, WordPress, since early 2008.
From that time until now, WordPress has undergone several iterations but the underlying foundation has remained the same. Richard has set up too many themes to name, installed hundreds of plugins, optimized many WordPress sites for speed/security, and worked with numerous hosting providers to resolve problems.
Most importantly, Richard knows how to determine whether a WordPress site is truly consistent with the best search engine optimization practices and updates themes accordingly.
The result? A WordPress site that is optimized to achieve outstanding rankings in the Google search results.
Online Advertising With Great ROI
When it comes to online advertising, especially with Google Adwords and Facebook advertising, you definitely need Richard as part of your team.
Online advertising not only requires technical acumen, it mandates creativity and organization.
While you can simply create a quick ad and put it out there, your return on investment (ROI) will be horrendous. Online ads must achieve stellar quality scores -- which are determined by engagement -- targeted (and retargeted) to a receptive audience.
Check out the latest Facebook and AdWords results Richard achieved: perfect relevancy scores, low cost, high engagement.
Email Marketing: Still An Effective Strategy in 2020
With the advent of social marketing, too many companies prematurely abandoned their email marketing efforts.
The reality? Email marketing remains a much more effective strategy to communicate directly with customers. Did you know that “44% of users check their email for a deal from a company they know, whereas only 4% will go to Facebook”? (source)
Richard has the experience to put your company’s message into the inbox of your customers.
From ensuring a quality, targeted email list to delivering a creative message to engage customers, Richard has the skills to increase your bottom-line via effective email marketing.
Social Media: Keeping Your Business Connected
Richard has been involved with getting companies set-up and optimized on social media for years.
In fact, since he originally penned the article 10 Reasons Businesses Fail at Social Media…and How to Not Be One of Them back in 2015, the technologies have been updated but the strategies have remained the same.
Businesses who choose to embrace a social media platform must consistently engage.
Richard will help your business choose the right social media platforms and create next level content that generates buzz, participation, and fans!
Schema: Structure Your Web Content
When you want to stand-out on the front page of Google, you need to implement schema - also referred to as structured data - on your website.
The featured snippet that you see above can generate more clicks to your website because it occupies the very top spot and looks better than a standard search engine result.
Your chances to achieve results such as this increase dramatically if you implement structured data on your website.
Structured data comes in a wide variety of forms (Lists, FAQs, Video, Ratings) and Richard has the experience to get your website updated with the latest applicable schema to increase your organic presence in Google.
Video Marketing: Create Truly Engaging Experiences
Did you know that viewers retain 95% of a message when they watch it on video compared to a meager 10% of written text? (source)
This is just one of the many compelling reasons to share your business story via video. With one third of all online activity spent watching videos, it seems a no-brainer to embrace this dynamic marketing channel.
However, many businesses still have been reluctant to embrace digital video marketing.
If your business is ready to embrace the video marketing revolution, Richard can not only create video content for your company but will work with video professionals to generate professional, engaging videos for your customers. .
